The Art of Hand Block Printing

At Gulabri, we celebrate the timeless beauty of hand block printing, an age-old craft deeply rooted in the rich heritage of Rajasthan. Every piece we create tells a story of tradition, artistry, and care, connecting you to a legacy that spans centuries.

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A Legacy of Artistry

Hand block printing is more than just a craft—it's a cultural treasure. Originating in Rajasthan, this intricate technique involves carving elaborate designs onto wooden blocks, which are then used to print patterns onto fabric. Passed down through generations, this art form symbolizes the heart of India’s textile heritage.

The city of Jaipur, fondly known as the 'Gulabi Nagri' or 'Pink City,' has been a global hub for hand block printing. Inspired by this tradition, Gulabri embodies the spirit of Jaipur, blending its vibrant culture with contemporary fashion.

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The Process: Where Tradition Meets Skill

Creating each hand block printed fabric is a meticulous process requiring precision, patience, and expertise:

Design Creation
Artisans hand-carve intricate patterns onto wooden blocks using traditional tools. These designs range from floral motifs to geometric patterns, each reflecting the essence of Rajasthan.

Preparation of Fabric
The fabric is washed to remove impurities, ensuring it absorbs dyes evenly. At Gulabri, we use pure cotton to highlight the natural beauty of hand block prints.

Printing by Hand
Artisans dip the carved blocks into natural dyes and press them onto the fabric with care. Each press is a deliberate, rhythmic action, creating a seamless pattern across the material.

Dyeing and Drying
The printed fabric is sun-dried to set the colors. Natural dyes, derived from plants and minerals, give the prints their distinctive vibrancy and eco-friendly charm.

Finishing Touches
To enhance durability and quality, we craft our garments using French seams, ensuring every piece feels as luxurious as it looks.

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Why It Matters

By choosing hand block printing, Gulabri not only celebrates a traditional art form but also supports local artisans and sustainable practices. Each garment is a tribute to their craft, ensuring that this heritage continues to thrive in the modern world.

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Experience the Craft

Discover the magic of hand block printing in every Gulabri garment. Through our designs, we invite you to become part of this beautiful tradition, wearing pieces that are not just clothes but stories of craftsmanship, culture, and connection.